Ritual Zero Proof is Redefining the Sober October Challenge
Laura McQuarrie — September 25, 2020 — Lifestyle
References: ritualzeroproof & prnewswire
For some, participating in a Sober October challenge reinforces what they're missing out on and Ritual Zero Proof is on a mission to encourage more mindful drinking with a month-long challenge of its own. Ritual Zero Proof describes itself as "the first American-made spirit alternative to use all-natural botanicals to echo the taste, smell and burn of liquor—without the alcohol or calories," and it wants people to experience the benefits of cutting back on alcohol.
Ritual's 31-day challenge in October encourages people to drink mindfully and make non-alcoholic swaps for their usual drink of choice—and the challenge doesn't have to mean cutting out alcohol entirely. But as a result of drinking less, people are said to experience better energy, sleep, digestion and more.
Image Credit: Ritual Zero Proof
Ritual's 31-day challenge in October encourages people to drink mindfully and make non-alcoholic swaps for their usual drink of choice—and the challenge doesn't have to mean cutting out alcohol entirely. But as a result of drinking less, people are said to experience better energy, sleep, digestion and more.
Image Credit: Ritual Zero Proof
Trend Themes
1. Mindful Drinking - Exploring new ways to enjoy alcohol-free alternatives and promote healthier choices in social settings.
2. Sober October - Encouraging individuals to take a break from alcohol consumption for a month and raise awareness of alcohol-related issues.
3. Alternative Spirits - Developing innovative non-alcoholic beverages that replicate the taste, aroma, and experience of traditional alcoholic drinks.
Industry Implications
1. Beverage Industry - Creating and marketing alcohol-free options to cater to the growing demand for healthier and more mindful drinking choices.
2. Wellness Industry - Integrating mindful drinking practices into wellness programs and promoting the physical and mental benefits of reducing alcohol consumption.
3. Social Events and Hospitality - Adapting menus, venues, and social norms to provide inclusive and enjoyable experiences for both drinkers and non-drinkers.
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