Chef Cat Cora & Miller Family Wine Company Launched a New Brand
Laura McQuarrie — January 4, 2022 — Lifestyle
References: catcora & prnewswire
With the rise of the NA spirits category, non-alcoholic wines are becoming more and more in demand, and Hand on Heart is a new wine venture from the Miller Family Wine Company and celebrity chef Cat Cora. This collection of premium, non-alcoholic wines taps into the Miller Family Wine Company's expertise in making high-quality wines and for the first time ever, it is venturing into the non-alcoholic space.
With a focus on quality and taste, Hand on Heart caters to "wine lovers who are looking for an occasional change of pace but don't want to compromise on taste." With cutting-edge technology to gently remove the alcohol content in wine, all the while preserving aromas, flavors and mouthfeel, Hand on Heart elevates the non-alcoholic beverage category with its own Chardonnay, Cabernet Sauvignon and Rosé. Notably, the brand's options are lower in lower in sugar, calories, and carbs than most other zero- and low-alcohol beverages
With a focus on quality and taste, Hand on Heart caters to "wine lovers who are looking for an occasional change of pace but don't want to compromise on taste." With cutting-edge technology to gently remove the alcohol content in wine, all the while preserving aromas, flavors and mouthfeel, Hand on Heart elevates the non-alcoholic beverage category with its own Chardonnay, Cabernet Sauvignon and Rosé. Notably, the brand's options are lower in lower in sugar, calories, and carbs than most other zero- and low-alcohol beverages
Trend Themes
1. Non-alcoholic Beverage Alternatives - An opportunity for beverage companies to create new and improved non-alcoholic options to cater to consumers looking for occasional change but not wanting to compromise taste.
2. Non-alcoholic Wine - An opportunity for wine companies to enter the fast-growing non-alcoholic beverage space by using cutting-edge technology to gently remove alcohol content.
3. Low-sugar Non-alcoholic Beverages - An opportunity for beverage companies to tap into the trend of low-sugar, low-calorie, and low-carb options in the non-alcoholic beverage industry.
Industry Implications
1. Beverage Industry - An opportunity for the beverage industry to capitalize on the trend of non-alcoholic beverage alternatives and low-sugar beverages.
2. Wine Industry - An opportunity for the wine industry to expand its reach into the fast-growing non-alcoholic beverage market with innovative technology.
3. Celebrity Endorsements - An opportunity for celebrities and influencers to endorse and collaborate with beverage companies to introduce new and innovative products in the non-alcoholic beverage industry.
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