Studio Null Relies on Traditional Wine-Making Techniques
Laura McQuarrie — January 26, 2022 — Lifestyle
References: nullwines & gearpatrol
Studio Null reimagines wine with a trio of non-alcoholic wine products that are made with traditional winemaking techniques. The products start off with grapes that come from family-run vineyards in Europe and they are turned into full-alcohol wine that's then distilled to remove the alcohol content. From there, the non-alcoholic wines are further adjusted to achieve jus the right levels of acidity and balance for a pleasing, full-flavor drinking experience.
Oftentimes, non-alcoholic beverages are enhanced with ingredients to alter the drinker's mood or state but Studio Null wines contain none of the above. The brand's selection of three wines, Sparkling Rosé, Blanc Burgunder and Prickly Red, share the pure and simple enjoyment of wine with just 20 to 25 calories, and none of the alcohol.
For the sake of transparency and educating consumers, the products are traceable from vine to glass and there are sourcing facts that can be found on every bottle.
Oftentimes, non-alcoholic beverages are enhanced with ingredients to alter the drinker's mood or state but Studio Null wines contain none of the above. The brand's selection of three wines, Sparkling Rosé, Blanc Burgunder and Prickly Red, share the pure and simple enjoyment of wine with just 20 to 25 calories, and none of the alcohol.
For the sake of transparency and educating consumers, the products are traceable from vine to glass and there are sourcing facts that can be found on every bottle.
Trend Themes
1. Traditional Winemaking Techniques - Incorporating traditional winemaking techniques in the creation of non-alcoholic wines presents an opportunity for creating high-quality and better-tasting alternatives.
2. Traceability and Transparency - Traceability and transparency in the production of non-alcoholic wines is an important trend that gives consumers the assurance that they are consuming high-quality and authentic products.
3. Non-alcoholic Beverages - The increasing demand for non-alcoholic beverages presents an opportunity for businesses to cater to a wider market and create innovative non-alcoholic alternatives to traditional alcoholic drinks.
Industry Implications
1. Wine and Spirits - The wine and spirits industry can benefit from incorporating traditional winemaking techniques to create better-tasting non-alcoholic wines and cater to consumers who prefer non-alcoholic drinks for personal or health reasons.
2. Food and Beverage - The food and beverage industry can capitalize on the trend of traceability and transparency by providing information about the sourcing of the ingredients they use and the production methods they employ to create their products.
3. Health and Wellness - The health and wellness industry can create innovative and healthy non-alcoholic beverage alternatives that cater to people's changing preferences regarding alcohol consumption and promote healthier lifestyles.
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