Fashion and auto brands are collaborating on upcycled clothing collections
Trend - While auto brands have certainly engaged in informing the design of objects and clothing in the past, they are increasingly donating various auto parts to clothing collaborations. With an emphasis on sustainability, these lines include discarded materials such as airbags, fabric, and more.
Insight - The emphasis that contemporary consumers are placing on sustainability is understandably increasing as more and more individuals feel a strong responsibility to counter the advance of climate change and often experience a sense of guilt about their lifestyle choices. Combined with a desire for uniqueness, which informs consumer confidence and allows them to feel special, many are looking for more creative repurposing of goods, with a focus on materials that are often overlooked.
Insight - The emphasis that contemporary consumers are placing on sustainability is understandably increasing as more and more individuals feel a strong responsibility to counter the advance of climate change and often experience a sense of guilt about their lifestyle choices. Combined with a desire for uniqueness, which informs consumer confidence and allows them to feel special, many are looking for more creative repurposing of goods, with a focus on materials that are often overlooked.
Workshop Question - Conceptualize a product or line that takes advantage of 'overlooked' materials..
Trend Themes
1. Sustainable Fashion - Sustainability is increasingly becoming a priority for consumers, leading to more creative repurposing of discarded materials.
2. Upcycling Materials - Collaborations between fashion and auto brands involve the upcycling of overlooked materials such as airbags, seat belts, and leather scraps.
3. Industrial Design - Brand's focus on functional design coming from an industrial angle, creating a unique sub-label from sustainable fashion.
Industry Implications
1. Fashion - Collaborations between fashion and auto brands showcase how sustainable fashion can incorporate upcycling discarded materials and industry-specific innovations.
2. Automotive - Auto manufacturers are finding innovative ways to repurpose discarded materials, showcasing sustainable solutions for their industry.
3. Sustainability - The emphasis on sustainability is creating opportunities for businesses to incorporate eco-friendly practices, leading to more innovative solutions and alternative materials.
4 Featured, 32 Examples:
57,043 Total Clicks
Date Range:
Oct 20 — Nov 21
Trending:
Warm
Consumer Insight Topics:
