Home linens are being made with recycled materials
Trend - Home items like linens are often viewed as a necessity, and in the age of climate change are being adapted with eco-friendly materials. Products like towels are now being made from materials that include recycled yarn and polyester.
Insight - Climate change's impact rests on industries that have high carbon outputs, but the average consumer is feeling more guilt--and even anxiet--related to their own environmental impact. These consumers are seeking out small changes they can make in order to feel better about their purchase decisions.
Insight - Climate change's impact rests on industries that have high carbon outputs, but the average consumer is feeling more guilt--and even anxiet--related to their own environmental impact. These consumers are seeking out small changes they can make in order to feel better about their purchase decisions.
Workshop Question - How is your brand addressing climate anxiety?
Trend Themes
1. Eco-friendly Home Linens - Home items like linens are being adapted with eco-friendly materials in response to consumers' guilt and anxiety related to their own environmental impact.
2. Sustainable and Certified Linens - Brands cater to consumers who prefer sustainable products that prioritize ethical practices and ensure their products are not harmful to the environment or to themselves.
3. Carbon-negative and Antibacterial Design - Companies create innovative products using sustainable and antibacterial materials with a focus on health, functionality, and reduced environmental impact.
Industry Implications
1. Eco-friendly Home Goods Industry - This industry provides a wide range of home goods such as bedding, towels, and linens that prioritize sustainable, natural, and recycled materials.
2. Active Lifestyle and Outdoor Industry - This industry offers functional and innovative sustainable products that prioritize antibacterial features and carbon-negative design.
3. Fashion and Textile Industry - This industry caters to consumers who value sustainable, ethical and locally sourced textile production, and offers eco-friendly textiles and patterns for indoor and outdoor use.
