The Elements Functional Wellness Drinks Come in Four Varieties
Michael Hemsworth — August 30, 2020 — Marketing
References: elementsdrinks & bevnet
The Elements functional wellness drinks are an upcoming range of refreshments for health-conscious consumers to choose when looking for a way to quench their thirst and enjoy a range of benefits. The drinks are each formulated with clinically effective adaptogen levels, which will help the person to enjoy a specific benefit, depending on the variety. The drinks come in four options including Focus, Vitality, Sleep and Calm, which are all between 20 and 25 calories per serving with four grams of sugar.
The Elements functional wellness drinks were detailed further by Elements Founder and CEO Steven Izen who said, "Adaptogens are really starting to gain popularity as people realize how effective they are. But in powder or tablet form, it’s tough to incorporate them into your daily routine. Elements makes it convenient and delicious to drink adaptogens daily.” The vibrant, tea-like flavor of each formula complements its function and desired mental state; Vitality is a zesty Ginger Orange, Focus is a bright Blueberry Lemon, Calm is a cozy Vanilla Apple Cider, and Sleep is a soothing Cherry Vanilla Almond. With fewer calories than an iced tea and no added sugar or artificial sweeteners, Elements drinks are a healthy choice and are non-alcoholic, vegan, non-GMO, and gluten-free.
The Elements functional wellness drinks were detailed further by Elements Founder and CEO Steven Izen who said, "Adaptogens are really starting to gain popularity as people realize how effective they are. But in powder or tablet form, it’s tough to incorporate them into your daily routine. Elements makes it convenient and delicious to drink adaptogens daily.” The vibrant, tea-like flavor of each formula complements its function and desired mental state; Vitality is a zesty Ginger Orange, Focus is a bright Blueberry Lemon, Calm is a cozy Vanilla Apple Cider, and Sleep is a soothing Cherry Vanilla Almond. With fewer calories than an iced tea and no added sugar or artificial sweeteners, Elements drinks are a healthy choice and are non-alcoholic, vegan, non-GMO, and gluten-free.
Trend Themes
1. Adaptogenic Beverages - The rise of adaptogenic beverages presents an opportunity for companies to create innovative drink options that offer specific health benefits.
2. Functional Wellness Drinks - The demand for functional wellness drinks is on the rise, creating an opportunity for brands to develop new and innovative formulas that promote well-being.
3. Convenient Adaptogen Consumption - Consumers are seeking convenient ways to incorporate adaptogens into their daily routines, providing an opportunity for companies to create ready-to-drink beverages with adaptogenic properties.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the adaptogenic trend by developing new and unique beverage options that offer health benefits and cater to health-conscious consumers.
2. Wellness Industry - The wellness industry can leverage the demand for functional wellness drinks by offering a diverse range of products that promote physical and mental well-being.
3. Health Food Industry - The health food industry can tap into the growing popularity of adaptogens by creating innovative products, such as canned wellness beverages, that provide consumers with convenient ways to incorporate adaptogens into their diets.
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