Pet food is now being used to reduce brands' environmental impact
Trend - Pet food brands are now offering environmentally friendly food options for cats and dogs. These sustainable options include everything from insect-based foods, to foods made from invasive carp species.
Insight - Now that climate change is making consumers look at their lifestyles and priorities to see where they could make a change, brands are having to adapt so that they're helping drive those changes at least on the micro level. Whether it's in small daily rituals like feeding pets, or in larger investments like homes and cars, more consumers are looking to adopt sustainability into their lives.
Insight - Now that climate change is making consumers look at their lifestyles and priorities to see where they could make a change, brands are having to adapt so that they're helping drive those changes at least on the micro level. Whether it's in small daily rituals like feeding pets, or in larger investments like homes and cars, more consumers are looking to adopt sustainability into their lives.
Workshop Question - How is your brand helping customers prioritize sustainability?
Trend Themes
1. Sustainable Pet Food Options - Pet food brands now offering environmentally friendly food options for dogs and cats made from insect-based foods and invasive carp species.
2. Insect Protein for Pet Food - Insect protein is being used as a sustainable and nutrient-rich alternative to traditional meat farming for both dogs and cats.
3. Humanification of Pet Food Products - Pet owners' preferences for familiar ingredients and formats that support a happy, healthy lifestyle for their pets drives innovation in the pet food industry.
Industry Implications
1. Pet Food and Supplies Industry - The industry is adapting to the shift towards sustainable, eco-friendly, and nutritious options in response to consumer values.
2. Alternative Protein Industry - Insect-protein pet food represents a scalable and sustainable protein source that offers alternatives to traditional meat farming.
3. Packaging Industry - The packaging of pet food and treats is being humanized, using familiar formats and ingredients alongside sustainable materials.
