The IQ Bars are Packed with Healthful Ingredients to Fuel Your Mind
Michael Hemsworth — November 17, 2017 — Lifestyle
References: kickstarter & eatiqbar
Snack bars are increasing exponentially in popularity amongst busy consumers who simply don't have enough time to dedicate to a traditional meal, so the IQ Bars have been created as a new option to enjoy.
The snack bars are made with all-natural ingredients that are positioned as "brain foods" that will suit those who are on speciality diets including ketogenic, low-carb, Paleo, Whole 30, vegan and even Kosher. This makes them an ideal option to consume midday or after a workout when a little bit of extra sustenance is required to make it through to the end of the day.
The IQ Bars come in several delicious flavor options including Almond Cacao, Blueberry Walnut and Matcha Hazelnut with a caloric level of 190 each.
The snack bars are made with all-natural ingredients that are positioned as "brain foods" that will suit those who are on speciality diets including ketogenic, low-carb, Paleo, Whole 30, vegan and even Kosher. This makes them an ideal option to consume midday or after a workout when a little bit of extra sustenance is required to make it through to the end of the day.
The IQ Bars come in several delicious flavor options including Almond Cacao, Blueberry Walnut and Matcha Hazelnut with a caloric level of 190 each.
Trend Themes
1. Increasing Popularity of Snack Bars - Opportunity to develop innovative snack bar options that cater to busy consumers looking for convenient and nutritious meal replacements.
2. Growing Demand for Brain-boosting Foods - Potential to create and market food products that are specifically formulated to nourish the brain and improve cognitive function.
3. Expanding Market for Specialty Diet-friendly Bars - Opportunity to tap into the market of consumers following specialized diets by developing snack bars that cater to specific dietary restrictions.
Industry Implications
1. Food & Beverage - Innovative snack bar brands have the chance to disrupt the market by offering healthier and more functional alternatives to traditional snacks.
2. Fitness & Wellness - Disruptive innovation can occur by developing snack bars that not only provide sustenance but also aid in improving physical and mental performance for fitness enthusiasts.
3. Healthcare - Opportunity to explore the application of brain-nourishing snack bars as a complementary approach to supporting cognitive health and wellbeing.
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