El Pollo Loco's New Signature Bowls Offer Tasty Ways to Enjoy Chicken
Katherine Pendrill — October 19, 2016 — Lifestyle
References: facebook & brandeating
The Mexican chain El Pollo Loco recently expanded its existing line of Signature Bowls to include two delicious new options. Like the chain's existing bowls, the new dishes provide an easy way to enjoy a hearty and healthy medley of chicken and fresh vegetables.
The new additions to the El Pollo Loco menu include the Chicken Fajita Bowl and the Triple Protein Chicken Bowl. The former combines chicken breast with avocado and flavorful fajita vegetables, alongside traditional burrito toppings. The latter features a triple portion of chicken breast, as well as broccoli, onions, sour cream pico de gallo and black beans. Both dishes are designed to give customers tantalizing new ways to enjoy chicken by combining it with other fresh ingredients in a takeout-friendly bowl format.
The new additions to the El Pollo Loco menu include the Chicken Fajita Bowl and the Triple Protein Chicken Bowl. The former combines chicken breast with avocado and flavorful fajita vegetables, alongside traditional burrito toppings. The latter features a triple portion of chicken breast, as well as broccoli, onions, sour cream pico de gallo and black beans. Both dishes are designed to give customers tantalizing new ways to enjoy chicken by combining it with other fresh ingredients in a takeout-friendly bowl format.
Trend Themes
1. Healthy Fast Food - Opportunities for quick-service chains to offer healthier menu options to meet changing consumer demands and stand out in a crowded market.
2. Bowl Meals - Opportunities for restaurants to create customizable bowl options with healthy ingredients that appeal to consumers looking for a convenient and tasty meal on the go.
3. Protein-forward Menus - Opportunities for restaurants to attract consumers seeking high protein diets by offering dishes with triple protein portions or other protein-rich ingredients.
Industry Implications
1. Fast Food - Fast food chains can innovate and optimize the healthy fast food concept by introducing healthier options that taste as good as traditional fast food menu items.
2. Casual Dining - Casual dining restaurants can tap into the bowl meal trend and offer customizable and healthy bowl options to compete with fast casual restaurants and meet changing consumer demands.
3. Grocery Stores - Grocery stores can offer pre-packaged bowl meals with fresh ingredients and high protein options to meet the needs of consumers looking for convenient, healthy meals at home or on the go.
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