The Rawr Bar Line is Designed to Help Children Eat More Veggies
Katherine Pendrill — March 25, 2016 — Life-Stages
References: vegthisway & foodnavigator-usa
'Rawr Bar' is a new line of snack bars made from vegetables and sweetened with fruits. As many parents know, it can be extremely difficult to convince children to eat their vegetables. These snack bars are designed to make veggies more appealing so that children can get their daily serving of fruits and vegetables.
The Rawr Bar line consists of healthy snack bars that closely resemble pureed fruit snacks. However, what sets the line apart from comparable products is that the bars are chocked full of vegetables such as kale, beets and sweet potatoes. The vegetable bars are then sweetened with different fruits before they are pureed and dried at a low temperature. There is no added sugar and the bars are both paleo and vegan-friendly.
With whimsical labels designed to appeal to children, the snacks provide a healthy lunchbox option for parents.
The Rawr Bar line consists of healthy snack bars that closely resemble pureed fruit snacks. However, what sets the line apart from comparable products is that the bars are chocked full of vegetables such as kale, beets and sweet potatoes. The vegetable bars are then sweetened with different fruits before they are pureed and dried at a low temperature. There is no added sugar and the bars are both paleo and vegan-friendly.
With whimsical labels designed to appeal to children, the snacks provide a healthy lunchbox option for parents.
Trend Themes
1. Vegetable-based Snacks - Opportunity for disruptive innovation in the snack industry by creating more vegetable-based products to encourage healthier eating habits.
2. Fruit and Vegetable Puree - Disruptive innovation potential in the food processing industry by developing puree technology to incorporate more vegetables into snack bars and other products.
3. Paleo and Vegan-friendly Snacks - Opportunity for disruptive innovation in the health food industry by creating more paleo and vegan-friendly snack options that prioritize natural ingredients and exclude added sugars.
Industry Implications
1. Snack Food Industry - Opportunity for disruptive innovation in the snack food industry by introducing vegetable-based snack bars to cater to health-conscious consumers and children.
2. Food Processing Industry - Opportunity for disruptive innovation by developing advanced puree technology to incorporate more vegetables into snack bars and other food products.
3. Health Food Industry - Opportunity for disruptive innovation in the health food industry by creating more paleo and vegan-friendly snack options that prioritize natural ingredients and exclude added sugars.
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