Shubham Khatkar's Optimum Pack Addresses Nutrition and Travel
Laura McQuarrie — March 11, 2015 — Lifestyle
References: shubhamkhatkar.in & packagingoftheworld
Satisfying the needs of both nutrition and travel is this concept from designer Shubham Khatkar. Aimed at bodybuilders and athletes, the ready-to-drink Optimum Nutrition Travel Pack includes a series of protein shakes and powders that can easily be taken on the go. Appealing to those who go on tours for a few days or even weeks at a time, this packaging is cleverly stacked to save space in a travel bag.
Since travel can often be disruptive to a routine diet plan, this system ensures that a staple comfort from home can be easily taken anywhere int he world. Although the travel pack is ideal for those showing off their physical prowess, this handy kit could also be useful for other individuals who are concerned about their daily protein intake.
Since travel can often be disruptive to a routine diet plan, this system ensures that a staple comfort from home can be easily taken anywhere int he world. Although the travel pack is ideal for those showing off their physical prowess, this handy kit could also be useful for other individuals who are concerned about their daily protein intake.
Trend Themes
1. Ready-to-drink Protein Packs - Disruptive innovation opportunity: Develop convenient, on-the-go protein products for busy consumers who prioritize nutrition and convenience.
2. Travel-friendly Packaging - Disruptive innovation opportunity: Create space-saving packaging solutions for travelers, optimizing convenience and portability.
3. Personalized Nutrition - Disruptive innovation opportunity: Offer customizable protein products tailored to individual needs, addressing various dietary preferences and requirements.
Industry Implications
1. Health and Fitness - Disruptive innovation opportunity: Integrate protein-packed products into the health and fitness industry to cater to athletes, bodybuilders, and health-conscious consumers.
2. Food and Beverage - Disruptive innovation opportunity: Collaborate with food and beverage companies to develop innovative protein products and packaging options that cater to travelers and on-the-go consumers.
3. Wellness and Supplements - Disruptive innovation opportunity: Explore partnerships with wellness and supplement brands to create protein solutions that address specific nutrition needs for travelers and individuals on-the-move.
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