The oSnap App Allows You to Tag Photographs with Aromas
Rahul Kalvapalle — June 21, 2014 — Tech
References: news.harvard.edu & yahoo
Scientists at Harvard University have successfully used an app called 'oSnap' to carry out the first ever transmission of scent. The scientists transferred a champagne and passion fruit macaroon odor from Paris to New York using an ingenious new communication platform called the oPhone.
Here's how it works: you take a photo of something and use the oSnap app to 'tag' the photo with aromas, which you can choose from a scent bank containing over 3,000 odors. The smells, which have names like 'Plantation' and 'Paris Afternoon,' are then transferred via a pipe-shaped smelling device called an oPhone Duo. Users can even create their own scents -- some user creations include 'Lady Gaga' and 'Smoky Beach.'
Recipients can then use their own oPhone device and app to experience the scent you're trying to share with them.
Aside from being indescribably cool, the ability to transfer scents is sure to have fascinating marketing implications. The scientists are running a crowdfunding campaign to raise funds for production of the oPhone, which could start early next year.
Here's how it works: you take a photo of something and use the oSnap app to 'tag' the photo with aromas, which you can choose from a scent bank containing over 3,000 odors. The smells, which have names like 'Plantation' and 'Paris Afternoon,' are then transferred via a pipe-shaped smelling device called an oPhone Duo. Users can even create their own scents -- some user creations include 'Lady Gaga' and 'Smoky Beach.'
Recipients can then use their own oPhone device and app to experience the scent you're trying to share with them.
Aside from being indescribably cool, the ability to transfer scents is sure to have fascinating marketing implications. The scientists are running a crowdfunding campaign to raise funds for production of the oPhone, which could start early next year.
Trend Themes
1. Scent-sending Apps - The development of oSnap app and oPhone Duo has opened up opportunities for the creation of scent-based communication platforms.
2. Aromatherapy Marketing - The ability to transfer scents through oPhone devices can revolutionize marketing strategies, allowing businesses to incorporate scent-based experiences into their promotions.
3. User-created Scents - The oSnap app's feature that allows users to create their own scents presents an opportunity for the development of a user-driven scent market.
Industry Implications
1. Mobile App Development - The creation of scent-sending apps like oSnap requires expertise in mobile app development to optimize user experience and functionality.
2. Fragrance and Perfume - The fragrance and perfume industry can benefit from the innovation of scent-sending apps by exploring new ways to engage customers and create unique product experiences.
3. Marketing and Advertising - The concept of sending scents opens up new avenues for marketing and advertising agencies to create innovative campaigns that incorporate multi-sensory experiences.
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