This Scent Laboratory Transforms WhatsApp Messages into Perfumes
Cadhla Gray — September 8, 2015 — Tech
'Osmotheque' is a scent laboratory that turns WhatsApp messages into smells that represent a text's emotional themes. The lab uses four main scents to start from -- floral, spicy, woody and citrus. Emotions that are symbolized by the blended smells range from innocent to sensuous, intense to energizing.
Osmotheque deciphers emotions from the content in the WhatsApp messages, drawing on obvious words like love and hate, or more subtle phrases like "see you later." Scents are then mixed to correspond with the level of the emotions displayed in the text.
Jade de Robles Rossdale's 'Osmotheque' turns a human's sense of smell into a form of communication, emphasizing non-verbal communication in the digital world. Providing an interactive experience, Osmotheque allows people to experience WhatsApp in a more fun and memorable way.
Osmotheque deciphers emotions from the content in the WhatsApp messages, drawing on obvious words like love and hate, or more subtle phrases like "see you later." Scents are then mixed to correspond with the level of the emotions displayed in the text.
Jade de Robles Rossdale's 'Osmotheque' turns a human's sense of smell into a form of communication, emphasizing non-verbal communication in the digital world. Providing an interactive experience, Osmotheque allows people to experience WhatsApp in a more fun and memorable way.
Trend Themes
1. Scent Messaging - The trend of turning digital messages into personalized scents presents opportunities for unique and sensory communication experiences.
2. Emotion Detection - The trend of using AI and data analysis to identify emotions in text messages opens up possibilities for personalized and targeted product offerings.
3. Non-verbal Communication - The trend of emphasizing non-verbal communication in the digital world provides opportunities for innovative ways to connect and engage with others.
Industry Implications
1. Fragrance - The fragrance industry can explore new product lines and collaborations to cater to the growing demand for personalized scents based on digital messages.
2. Artificial Intelligence - The AI industry can develop advanced algorithms and sentiment analysis tools that accurately detect and interpret emotions in text, contributing to more targeted marketing strategies.
3. Technology and Communication - The technology and communication industry can incorporate non-verbal communication features and interactive experiences into messaging platforms to enhance user engagement.
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