Alamo Drafthouse Cinema Pairs Popular Films With Tasty Food and Beer
Jana Pijak — February 22, 2016 — Lifestyle
References: drafthouse & bloomberg
Alamo Drafthouse Cinema is an Austin-based movie theater that pairs its film screenings with gourmet-inspired food menus. While the menus feature cinema-themed snacks and meals, the establishment also carries a craft beer selection that makes a classic trip to the theater even more fun for visitors.
In addition to spotlighting new releases like 'Hair Caesar' and 'The Revanant,' Alamo Drafthouse Cinema also offers screenings of cult classics like 'Moulin Rouge,' 'Romeo and Juliet' and even 'Clueless' which features a quote-along segment for audience members.
Creating a sensory experience of visitors, Alamo Drafthouse Cinema takes a classic movie theater ritual and pairs it with gourmet eats and craft beer. This newfound movie experience will appeal to Millennials with an appreciation for sensory and interactive entertainment. While similar VIP entertainment packages are more pricey -- targeting Boomers without budget concerns -- this marketing tactic is more geared towards younger audiences who seek experiential entertainment at a low cost.
In addition to spotlighting new releases like 'Hair Caesar' and 'The Revanant,' Alamo Drafthouse Cinema also offers screenings of cult classics like 'Moulin Rouge,' 'Romeo and Juliet' and even 'Clueless' which features a quote-along segment for audience members.
Creating a sensory experience of visitors, Alamo Drafthouse Cinema takes a classic movie theater ritual and pairs it with gourmet eats and craft beer. This newfound movie experience will appeal to Millennials with an appreciation for sensory and interactive entertainment. While similar VIP entertainment packages are more pricey -- targeting Boomers without budget concerns -- this marketing tactic is more geared towards younger audiences who seek experiential entertainment at a low cost.
Trend Themes
1. Gourmet-inspired Movie Menus - Innovative movie theaters can customize their menu with gourmet items to provide an enhanced and unique movie viewing experience.
2. Craft Beer at Movie Theaters - Integrating craft beer into movie theater establishments can appeal to the millennial demographic and enhance sensory experience.
3. Quote-along Movie Screenings - Interactive movie screenings featuring quote-along segments can provide a unique experience for moviegoers and increase engagement and repeat visits.
Industry Implications
1. Movie Theater Industry - Movie theaters can incorporate gourmet-inspired menus, craft beer offerings, and interactive film screenings to differentiate themselves and cater to changing consumer preferences for unique entertainment experiences.
2. Fast Food Industry - Fast food chains can develop partnerships with movie theaters to offer exclusive gourmet-inspired menu items, creating a new sales channel and tapping into the experiential entertainment space.
3. Craft Beer Industry - The craft beer industry can collaborate with movie theaters to showcase their products in unique settings and boost brand visibility among a younger demographic.
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