Valio Play is a New Range of Swedish Yogurts Targeted at Youth
Rebecca Byers — February 27, 2016 — Lifestyle
References: packagingoftheworld
Valio Play is a new range of Swedish yogurt branded to appeal to young people. Boasting cute illustrations of the various fruit flavors, the packaging concept for Volio Play is colorful, vibrant and portrays an active lifestyle. Designed by agency Super Tuesday, the Valio Play branding challenges convention in terms of dairy branding by creating an eye-catching identity brought to life through colorful characters.
Super Tuesday was tasked with designed the new brand experience and packaging and chose to use vibrant contemporary colors to recall imagery of fresh, high quality produce. Fruity flavors included in the new offering from Valio include strawberry, banana, pear and grape. Each of the flavors has a tiny Emoji-inspired mascot that also recalls classic 8-bit animation style.
Super Tuesday was tasked with designed the new brand experience and packaging and chose to use vibrant contemporary colors to recall imagery of fresh, high quality produce. Fruity flavors included in the new offering from Valio include strawberry, banana, pear and grape. Each of the flavors has a tiny Emoji-inspired mascot that also recalls classic 8-bit animation style.
Trend Themes
1. Youth-targeted Branding - Branding products to appeal to youth through colorful, vibrant packaging and cute illustrations can disrupt conventional norms in the dairy industry.
2. Emoji-inspired Mascots - Incorporating Emoji-inspired mascots can help create a playful brand identity and attract young consumers in the food and beverage industry.
3. Fruit-flavored Yogurts - Developing a new range of fruit-flavored yogurts targeting young people can create opportunities for disruption in the dairy industry by offering healthy and innovative options.
Industry Implications
1. Dairy Industry - Designing eye-catching branding and packaging for dairy products can disrupt conventional norms and attract younger consumers.
2. Food and Beverage Industry - Incorporating playful and innovative branding, such as Emoji-inspired mascots, can create opportunities for disruption and attract younger consumers in the food and beverage industry.
3. Healthy Food Industry - Introducing new varieties of fruit-flavored yogurts can disrupt conventional norms in the healthy food industry by offering innovative and healthy options for consumers.
4.4
Score
Popularity
Activity
Freshness
