The New Cold Stone Creamery Flavors are Made with Cake and Cookie Batter
Katherine Pendrill — June 27, 2016 — Lifestyle
References: coldstonecreamery & brandeating
With summer officially in full swing, Cold Stone Creamery has rolled out three new ice cream flavors made with cake, brownie and cookie batter. While the idea of adding cookie dough to ice cream is not exactly new, Cold Stone Creamery has moved beyond cookies to include treats made with brownie and cake batter as well.
The new ice cream flavors include four delicious 'Creations' made with some kind of batter. This collection includes the decadent 'Everything's Batter With Chocolate' flavor, which is made with hunks of brownie batter and the 'Loaded Peanut Butter Batter' flavor, which is made with peanut butter cookie dough. There is also a new shake on the menu, called the 'Shake It, Cookie! Milkshake.' This creamy beverage is made with Sugar Cookie Batter ice cream and topped with yellow cake, caramel and sugar cookie dough.
The new ice cream flavors include four delicious 'Creations' made with some kind of batter. This collection includes the decadent 'Everything's Batter With Chocolate' flavor, which is made with hunks of brownie batter and the 'Loaded Peanut Butter Batter' flavor, which is made with peanut butter cookie dough. There is also a new shake on the menu, called the 'Shake It, Cookie! Milkshake.' This creamy beverage is made with Sugar Cookie Batter ice cream and topped with yellow cake, caramel and sugar cookie dough.
Trend Themes
1. Batter Ice Cream Flavors - The trend of incorporating different batters into ice cream provides opportunities for creative flavor combinations and unique dessert experiences.
2. Diversification of Mix-in Ingredients - The trend of using not only cookie dough but also brownie and cake batters in ice cream opens up possibilities for innovative mix-in ingredients and enhanced texture profiles.
3. Indulgent Milkshake Varieties - The trend of introducing milkshake flavors such as the 'Shake It, Cookie! Milkshake,' which combines different batter flavors with cake, caramel, and cookie dough, presents opportunities for indulgent and customizable milkshake offerings.
Industry Implications
1. Ice Cream Industry - The ice cream industry can capitalize on the trend of incorporating various batter flavors to attract novelty-seeking consumers and expand their product portfolio.
2. Bakery Industry - The bakery industry can explore partnerships or product collaborations with ice cream companies to supply batter-based ingredients and create cross-industry products with unique flavor combinations.
3. Food and Beverage Retail - The food and beverage retail sector can leverage the trend of batter ice cream flavors by introducing exclusive product lines, collaborating with ice cream brands, or developing in-store promotions to cater to consumers' desire for innovative dessert options.
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