Baskin-Robbins' Newest Ice Cream Flavor is Made with Milky Way Bars
Katherine Pendrill — June 3, 2016 — Lifestyle
References: baskinrobbins & brandeating
With summer just around the corner, Baskin-Robbins introduced a new ice cream flavor that is made with Milky Way Bars. Following in the footsteps of chain's such as Carvel and Tim Hortons, the co-branded treat gives consumers a delicious new way to enjoy one of their favorite store-bought sweets.
The new ice cream flavor from Baskin-Robbins has been dubbed 'Made with Milky Way Bars,' letting consumers know exactly what is embedded within the chilly treats. The flavor itself consists of Milky Way Bar-flavored ice cream mixed with chocolate pieces, caramel ribbon and bits of the creamy chocolate bar. To sweeten the deal, Baskin-Robbins is giving consumers a free upgrade to a waffle cone when they purchase two scoops of the decadent new flavor.
With a growing number of restaurant chains teaming up with confectionery companies, there is a rise in the number of co-branded products available to consumers.
The new ice cream flavor from Baskin-Robbins has been dubbed 'Made with Milky Way Bars,' letting consumers know exactly what is embedded within the chilly treats. The flavor itself consists of Milky Way Bar-flavored ice cream mixed with chocolate pieces, caramel ribbon and bits of the creamy chocolate bar. To sweeten the deal, Baskin-Robbins is giving consumers a free upgrade to a waffle cone when they purchase two scoops of the decadent new flavor.
With a growing number of restaurant chains teaming up with confectionery companies, there is a rise in the number of co-branded products available to consumers.
Trend Themes
1. Co-branded Ice Creams - Opportunity for confectionery companies and ice cream chains to collaborate on co-branded flavors.
2. Restaurant-confectionery Collaborations - Collaborations between restaurant chains and confectionery companies provide new and unique product offerings for consumers.
3. Premium Ice Cream Experiences - Upselling opportunities by offering free upgrades and specialty items to enhance the ice cream experience for customers.
Industry Implications
1. Confectionery - Confectionery companies can explore collaborations with ice cream chains to create co-branded products and expand their customer base.
2. Food and Beverage - Restaurants and ice cream chains can benefit by partnering with confectionery companies to offer unique and enticing dessert options.
3. Retail - Retailers can tap into the co-branded trend by partnering with ice cream and confectionery brands to create exclusive products and attract customers.
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