LG's Magazine Insert Encourages Readers to 'Smell the Difference'
Laura McQuarrie — June 10, 2015 — Tech
References: lg & adsoftheworld
Since the genuine leather back covers are a major selling point for the new LG G4 phone model, the mobile brand is encouraging consumers to 'Smell the Difference' this makes.
LG communicated this message by swapping a traditional paper advertisement in a magazine for one in 100% leather that had been stamped with brand messaging. As well as appealing to one's sense of smell, sight and touch are also activated in this multi-sensory brand advertisement. Since it's not often readers find pieces of fabric sandwiched in the pages of magazines, this is definitely an example of an arresting ad that causes people to stop and look—as well as smell and touch.
Although smartphones have yet to go out of style, LG's newest phone is causing plastic to become passé.
LG communicated this message by swapping a traditional paper advertisement in a magazine for one in 100% leather that had been stamped with brand messaging. As well as appealing to one's sense of smell, sight and touch are also activated in this multi-sensory brand advertisement. Since it's not often readers find pieces of fabric sandwiched in the pages of magazines, this is definitely an example of an arresting ad that causes people to stop and look—as well as smell and touch.
Although smartphones have yet to go out of style, LG's newest phone is causing plastic to become passé.
Trend Themes
1. Multi-sensory Advertising - Using different senses in advertising creates a more immersive and memorable experience.
2. Authenticity in Branding - Incorporating genuine materials in advertisements can help establish a sense of authenticity and trust.
3. Innovative Advertising Mediums - Exploring unconventional mediums for advertisements can capture the attention of consumers.
Industry Implications
1. Technology - The technology industry can explore multi-sensory advertising to enhance the appeal and desirability of their products.
2. Fashion - The fashion industry can emphasize authenticity in their branding by showcasing genuine materials in advertisements.
3. Marketing and Advertising - The marketing and advertising industry can experiment with innovative mediums, such as unique magazine inserts, to create disruptive and eye-catching campaigns.
4
Score
Popularity
Activity
Freshness
