'Clarette' is a New Wine Bar in London That Throws Out Formal Dress Codes
Laura McQuarrie — February 21, 2017 — Lifestyle
References: barmagazine & thedrinksbusiness
Although there are many restaurants and wine bars that claim to accept "casual" attire, this is usually followed by rules that state "no sportswear or athletic shoes"—Clarette is a new wine bar in London that promises to open its doors to everyone, no matter what they happen to be wearing.
The new wine bar is set to be a destination for a new generation of wine lovers, which is fitting considering it is a concept that was developed by Château Margaux heiress Alexandra Petit-Mentzelopoulos and business partner Natsuko Perromat du Marais.
As it is described,"From evening gowns to trainers, Clarette is a flexible destination bar breaking all the rules of a traditional wine bar." Along with its relaxed dress code, Clarette boasts a comfortable atmosphere for a casual drink with colleagues or a date.
The new wine bar is set to be a destination for a new generation of wine lovers, which is fitting considering it is a concept that was developed by Château Margaux heiress Alexandra Petit-Mentzelopoulos and business partner Natsuko Perromat du Marais.
As it is described,"From evening gowns to trainers, Clarette is a flexible destination bar breaking all the rules of a traditional wine bar." Along with its relaxed dress code, Clarette boasts a comfortable atmosphere for a casual drink with colleagues or a date.
Trend Themes
1. Relaxed Dress Code - More businesses are embracing a relaxed dress code, allowing customers to feel more comfortable and inclusive.
2. Wine Bar Accessibility - Wine bars are becoming more accessible and welcoming to a wider audience, providing opportunities for new wine drinkers.
3. Boutique Wine Bars - Boutique wine bars are becoming popular, creating an intimate and specialized experience for wine enthusiasts.
Industry Implications
1. Hospitality - The hospitality industry has an opportunity to attract new customers by embracing a relaxed dress code and providing more accessible wine bar experiences.
2. Wine Industry - The wine industry can capitalize on the trend of boutique wine bars by providing specialized and exclusive wine selections to customers.
3. Fashion Retail - Fashion retail has the chance to partner with businesses offering relaxed dress codes to create stylish and comfortable attire options.
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