These Barista-Quality Beverages Come in Convenient Ready-to-Drink Bottles
Katherine Pendrill — July 6, 2015 — Lifestyle
References: celestialseasonings & trndmonitor
'Celestial' recently released a line of tasty tea lattes that come in ready-to-drink bottles or concentrated beverage blends. While there are a number of bottled coffee beverages available to consumers, there are less pre-packed options available to tea drinkers. With this new line of portable tea lattes, consumers can enjoy their favorite barista-quality tea beverages without having to make a trip to their local coffee shop.
The new line of Celestial Lattes are available in portable ready-to-drink bottles or as a concentrated powder that can be used to blend your own drinks at home. Made from masala chai and matcha green tea powder, these drinks are brimming with the rich flavors of naturally brewed tea. Beyond using all-natural tea, the bottled lattes are also free from any artificial sweeteners, flavors, colors and preservatives.
There are four indulgent flavors available, including Dirty Chai, The Godfather, Mountain Chai and Matcha Green.
The new line of Celestial Lattes are available in portable ready-to-drink bottles or as a concentrated powder that can be used to blend your own drinks at home. Made from masala chai and matcha green tea powder, these drinks are brimming with the rich flavors of naturally brewed tea. Beyond using all-natural tea, the bottled lattes are also free from any artificial sweeteners, flavors, colors and preservatives.
There are four indulgent flavors available, including Dirty Chai, The Godfather, Mountain Chai and Matcha Green.
Trend Themes
1. Portable Tea Beverages - The trend of ready-to-drink bottled tea beverages fits the needs of consumers who enjoy on-the-go healthy lifestyle options.
2. All-natural Tea Ingredients - The trend of using all-natural and organic ingredients in tea beverage products opens up opportunity for companies to expand their product line with healthy and natural drinks.
3. Alternative Flavors for Tea Beverages - The trend of offering unique and different flavors for tea beverages provides companies with a disruptive innovation opportunity to cater to consumer preferences for variety and innovation.
Industry Implications
1. Beverage Industry - The release of Celestial's bottled tea lattes presents the beverage industry with an opportunity to innovate in the market of ready-to-drink tea products.
2. Healthy Food Industry - The use of all-natural and organic ingredients in tea beverages provides the health food industry with an opportunity to explore and capitalize on the trend of natural and organic products.
3. Convenience Store Industry - The trend of portable tea beverages creates an opportunity for the convenience store industry to offer healthy and refreshing options for on-the-go consumers looking for convenient and healthy choices.
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