'Tonique' is a Massive Retail Outlet Carrying Fine Wine and Liquor
Katherine Pendrill — February 16, 2017 — Business
References: thehindu
The upscale neighborhood of Jubilee Hills in Hyderabad, India, recently became home to a sprawling liquor store called 'Tonique.' With its massive selection and some of the finest products on the market, the glitzy mega-store is the ultimate destination for discerning drinkers.
Tonique is a newly opened liquor store in Hyperbad opened by wine aficionado Anith Reddy. The shop is the biggest liquor and wine store in India, with over 15,000-square-feet of liquor and fine wines. The store is also staffed by more than 20 people at a time to help customers make selections and answer questions such as appropriate pairings. There is even an unofficial 'selfie spot' beneath a giant faux bottle of Moet & Chandon.
The sprawling store demonstrates how the market for premium liquor and wine continues to grow in places such as Hyperbad.
Tonique is a newly opened liquor store in Hyperbad opened by wine aficionado Anith Reddy. The shop is the biggest liquor and wine store in India, with over 15,000-square-feet of liquor and fine wines. The store is also staffed by more than 20 people at a time to help customers make selections and answer questions such as appropriate pairings. There is even an unofficial 'selfie spot' beneath a giant faux bottle of Moet & Chandon.
The sprawling store demonstrates how the market for premium liquor and wine continues to grow in places such as Hyperbad.
Trend Themes
1. Upscale Liquor Retail - The opening of massively large and opulent liquor stores catering to the discerning drinkers calls for innovative retail models and ground-breaking shopping experiences.
2. Specialized Liquor Staffing - The trend towards hiring trained sommeliers and liquor experts in upscale liquor stores signals an opportunity to develop specialized training programs and certifications.
3. Growing Premium Liquor and Wine Market - As demand for premium liquor and wine continue upward trends, there is an opportunity to create unique products and experiences to cater to this market segment.
Industry Implications
1. Retail - Retail businesses can create innovative shopping experiences by following the trend of opening massively large and opulent liquor stores catering to the discerning drinkers.
2. Hospitality - Upscale liquor stores that employ trained staff, such as sommeliers and liquor experts, offer the hospitality industry an opportunity to enhance their guests’ experience by providing top-notch service and personalized attention to detail.
3. Beverage Manufacturing - The growing demand for premium liquor and wine opens up opportunities in the beverage manufacturing industry to develop unique products and provide customers with unmatched quality and luxury.
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