Rewarding customers immediately for interaction
Implications - With daily discounts becoming a part of everyday life, more consumers want quick, instant rewards and are becoming less patient with ongoing, long-term loyalty programs. As such, more brands are creating campaigns that offer immediate rewards and prizes. What’s more, these instant rewards are often given through user interaction, which allows the brand to merge both engagement and incentives to further amplify positive brand association and top-of-mind awareness.
Trend Themes
1. Instant Gratification - Brands are creating campaigns that offer immediate rewards and prizes, merging engagement and incentives to amplify brand association and top-of-mind awareness.
2. Promoting Good Habits - Promotional tools are being created that encourage healthy and sustainable habits, inspiring consumers to be more health-conscious and environmentally aware.
3. Interactive Marketing - Marketing campaigns are being designed which encourage consumer interaction through social media and engaging online content.
Industry Implications
1. Food and Beverage Industry - Trends such as daily deal services and reward programs are ideal disruptive innovation opportunities to keep customers engaged and coming back.
2. Retail Industry - Interactive storefronts and online interactive content can promote brand loyalty and increase foot traffic.
3. Technology Industry - The merging of technology and marketing is presenting opportunities for highly targeted, interactive campaigns that can be tracked and analyzed in real-time for optimal results.
