Matt Berry Brings Festive Cheer to the Community
Parul Rohatgi — November 8, 2011 — Pop Culture
References: absoluteradio & comedy
The holiday season brings with it the spirit of community involvement, and Matt Berry, a comedian popular in the UK, and Absolute Radio, have partnered to produce a crowdsourced Christmas song for the holiday season.
'The Christmas Song' is available for download at the Absolute Radio website. Participants in the crowdsourced Christmas song project can download the original song and re-record it themselves by incorporating singing, providing instrumental music, and even dancing to the beat. They can then upload their version to the website. The last day for submission is the 14th of November, and the finished single called 'A Christmas Song by Matt Berry and Everyone' will be a combination of the original song and all of the crowsourced material.
The finished single will come out on iTunes on December 4th, and all proceeds will be donated to the Shelter, a housing and homelessness charity in England.
'The Christmas Song' is available for download at the Absolute Radio website. Participants in the crowdsourced Christmas song project can download the original song and re-record it themselves by incorporating singing, providing instrumental music, and even dancing to the beat. They can then upload their version to the website. The last day for submission is the 14th of November, and the finished single called 'A Christmas Song by Matt Berry and Everyone' will be a combination of the original song and all of the crowsourced material.
The finished single will come out on iTunes on December 4th, and all proceeds will be donated to the Shelter, a housing and homelessness charity in England.
Trend Themes
1. Crowdsourced Christmas Songs - Opportunity for businesses to engage with their community and crowdsource creative content for festive marketing campaigns.
2. Community Involvement - Enhancing brand loyalty by collaborating with customers and involving them in product creation or content generation.
3. Charitable Partnerships - Building corporate social responsibility and gaining positive brand recognition through partnerships with non-profit organizations.
Industry Implications
1. Entertainment - Engaging fans and customers in creating unique content and interactive experiences for the holiday season.
2. Digital Marketing - Using crowdsourced content to create innovative and personalized marketing campaigns that resonate with consumers.
3. Non-profit - Partnering with popular figures or businesses to raise funds and awareness for charitable causes during the holiday season.
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