Shopycat App Makes Gift Recommendations from Facebook Activity
Christopher DeLuca — November 9, 2011 — Special
The Shopycat app is a brilliant new social shopping technology being developed by WalMart in time for the holiday season. The app pays attention to the Facebook activity of its users and makes gift recommendations from that.
The ShopyCat App, which users have to consent to for the data mining to work, is an innovative way to match users to gift ideas. The other thing that is interesting about the App is that it encourages users to post, like and comment more on Facebook.
Implications - Consumers are eager to have the web make their lives simpler and more efficient. The Shopycat app takes data available on social networks and makes gift recommendations based on that. Companies should consider how they can leverage technology to make the lives of consumers more efficient.
The ShopyCat App, which users have to consent to for the data mining to work, is an innovative way to match users to gift ideas. The other thing that is interesting about the App is that it encourages users to post, like and comment more on Facebook.
Implications - Consumers are eager to have the web make their lives simpler and more efficient. The Shopycat app takes data available on social networks and makes gift recommendations based on that. Companies should consider how they can leverage technology to make the lives of consumers more efficient.
Trend Themes
1. Social Shopping Technology - Shopycat app is a brilliant new social shopping technology being developed by WalMart which makes gift recommendations based on Facebook activity.
2. Data-mining for Personalized Gift Recommendations - ShopyCat App is an innovative way for users to match themselves with gift ideas based on their Facebook activity.
3. Social Media Engagement-driven Recommendations - Shopycat app encourages users to post, like, and comment more on Facebook as part of its effort to provide accurate recommendations, other companies should consider leveraging technology to drive engagement in their social media platforms.
Industry Implications
1. Retail Industry - The Shopycat App's innovative use of data from social networks to provide personalized gift suggestions could disrupt the retail industry's approach to consumer behavior analysis and present valuable opportunities by leveraging user data.
2. Technology Industry - The Shopycat App demonstrates how companies can leverage technology to provide value-added services and create new business models by integrating customer's social data and drive engagement in their platforms.
3. Social Media Industry - Shopycat app's feature of data mining through Facebook can disrupt the social media industry by leading other social media companies to find innovative applications for data-mining to expand their businesses.
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