The Nokia Foursquare Gifting Machine Rewards You for Using Social Media
Susan Keefe — September 28, 2011 — Marketing
References: psfk & digitalbuzzblog
Playing on the ‘random acts of kindness’ marketing ploy, cell phone tycoon Nokia has launched the Nokia Foursquare Gifting Machine. The contraption made its debut at the Skypark in Glasgow as part of the city’s Social Media Week. Nokia urges its customers to check-in using the #NokiaConnects hashtag, which users share on their twitter accounts. They are then told to locate the vending machine via Foursquare to receive a prize. Prizes range anywhere from chocolates and candy to free smartphones.
The machine itself manages to keep up with check-in demands through Foursquare. Foursquare updates the check-in count every couple of seconds, which instantly triggers the release of a Nokia canister inside the vending machine. This ingenious example of customer appreciation should earn this company a gold star for marketing, but, as with all good things, this service has its limitations. Users can only check-in once a day.
Jump on the social media train and put yourself in line to win a smartphone with the generous Nokia Foursquare Gifting Machine.
The machine itself manages to keep up with check-in demands through Foursquare. Foursquare updates the check-in count every couple of seconds, which instantly triggers the release of a Nokia canister inside the vending machine. This ingenious example of customer appreciation should earn this company a gold star for marketing, but, as with all good things, this service has its limitations. Users can only check-in once a day.
Jump on the social media train and put yourself in line to win a smartphone with the generous Nokia Foursquare Gifting Machine.
Trend Themes
1. Gamified Marketing - More companies are using gamification to engage customers and drive social media interactions, presenting opportunities for marketing campaigns with greater customer involvement.
2. Smart Technology for Loyalty Programs - Using technology to track customer engagement on social media and reward customers with discounts or free products could boost customer loyalty and engagement.
3. Crowdsourced Rewards Programs - Companies can encourage customers to promote their brand on social media and provide rewards or discounts in return, utilizing customer advocacy to drive sales.
Industry Implications
1. Retail - Retailers can use gamification and crowdsourcing to drive in-store and online engagement, while offering rewards through social media to give customers an incentive to shop with them.
2. Consumer Electronics - Using technologies like social media and gamification, companies in the consumer electronics industry can incentivize consumers to engage with their brand and drive sales.
3. Social Media Platforms - Social media platforms can provide tools and technology for companies to track and incentivize customer engagement through gamification and rewards program systems.
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