Social organizations revolutionize giving
Implications - Traditionally, social causes have centered on public donations and charitable goods in which a portion of their proceeds are donated to the cause. More recently, however, a movement has taken over that has organizations giving a product away for each similar product sold. Proliferated by TOMS Shoes, the one-for-one movement is gaining ground, with an increasing number of social organizations applying it to their own business models and cause-driven consumers taking notice.
Trend Themes
1. One-for-one Model - The one-for-one model, pioneered by TOMS Shoes, is being applied to a variety of products and services, encouraging consumers to give back with every purchase.
2. Ready-to-use Food - Companies like Two Degrees are utilizing ready-to-use food (RUF) campaigns to improve global malnutrition, providing nutrition packs to those in need.
3. Circular Business Models - Circular business models, like Out of Print's book donation program, are gaining traction as companies seek to create social impact through their core products.
Industry Implications
1. Fashion - Fashion companies are using the one-for-one model to encourage social giving with every purchase, as seen with TOMS Shoes and Sir Richard's Condoms.
2. Health & Wellness - Companies like Life Equals and Two Degrees are utilizing one-for-one models to improve global malnutrition and increase access to essential vitamins.
3. Publishing - Out of Print's one-for-one book donation program and Sir Richard's Condoms' playful plaid design showcase the social innovation potential for products in the publishing industry.
8 Featured, 48 Examples:
656,766 Total Clicks
Date Range:
Mar 11 — Nov 11
Trending:
Warm
Consumer Insight Topics:
