Intentionally seeking unattractive physical alterations
Implications - In 2009, we discussed the acceptance of body modification, in particular tattoos. But while tattoos have become universally acceptable, other kinds of body modification are coming to the fore. These are extreme, intentional alterations to the body that have traditionally been considered unattractive. Going against society’s definition of beauty appeals to these consumers’ desire for uniqueness and self-expression, but it can also mean an overall shift in conventional notions of attractiveness.
Trend Themes
1. Body Modification Acceptance - As society becomes more accepting of body modifications, there is a growing trend of intentionally seeking unattractive physical alterations for uniqueness and self-expression.
2. Digital Alteration Technology - With the advent of digital alteration technology, people are now able to change their online identity without the need for invasive surgical procedures.
3. Anti-conventional Beauty Standards - There is a growing trend of challenging conventional beauty standards by intentionally altering one's physical appearance, whether it be through tattoos, crooked teeth, or saline infusions.
Industry Implications
1. Health and Beauty - The health and beauty industry can benefit from developing products and services that cater to non-traditional beauty standards and body modifications.
2. Technology - The technology industry has an opportunity to create more advanced and accessible digital alteration tools that can change a person's online identity in real-time.
3. Art and Fashion - The art and fashion industries can explore the concept of unconventional beauty standards and body modifications to create new trends and styles.
