The Pepsi Dream Machine Prepares to Make Its Debut (UPDATE)
Michael Hines — March 6, 2011 — Eco
References: greenopolis & fastcompany
U.S. citizens will soon have no reason not to recycle thanks to the Pepsi Dream Machine. Pepsi has partnered with Greenopolis to put 363 Dream Machines in cities across the country.
The Pepsi Dream Machine is a recycling center that gives on-the-spot rewards for recycling. People who put in bottles and cans will be given a voucher that they can redeem at Greenopolis.com for vouchers and coupons to restaurants, hotels and even concerts.
In addition to the Dream Machines, Pepsi will also be putting up blue trash bins in the nation's capital to encourage people to recycle more. Pepsi doesn't offer rewards for putting your recycling in this bin; instead, it donates the proceeds from the bins to Entrepreneurship Bootcamp for Veterans with Disabilities.
Whether you're in it for the philanthropy or the money, recycling is about to get a whole lot more rewarding thanks to the Pepsi Dream Machine.
The Pepsi Dream Machine is a recycling center that gives on-the-spot rewards for recycling. People who put in bottles and cans will be given a voucher that they can redeem at Greenopolis.com for vouchers and coupons to restaurants, hotels and even concerts.
In addition to the Dream Machines, Pepsi will also be putting up blue trash bins in the nation's capital to encourage people to recycle more. Pepsi doesn't offer rewards for putting your recycling in this bin; instead, it donates the proceeds from the bins to Entrepreneurship Bootcamp for Veterans with Disabilities.
Whether you're in it for the philanthropy or the money, recycling is about to get a whole lot more rewarding thanks to the Pepsi Dream Machine.
Trend Themes
1. Instant Recycling Rewards - More companies can implement the instant reward system for recycling that the Pepsi Dream Machine offers to foster environmental responsibility and incentivize the act of recycling.
2. Integration of Philanthropy in Recycling - More recycling programs or services can integrate non-profit organizations and donate proceeds for a greater social cause as a way of giving back.
3. Gamification of Environmentalism - Companies can create interactive online platforms or applications that incentivize recycling and promote environmental awareness through reward programs, contests and competitions.
Industry Implications
1. Waste Management - Reward innovation can be introduced in more waste management facilities, and businesses can learn from the Pepsi Dream Machine how to engage communities in their recycling programs.
2. Hospitality and Entertainment - Hospitality and entertainment industries can adopt sustainable practices like recycling by partnering with recycling service providers or install recycling solutions for customers to earn discounts and rewards.
3. Social Good and Nonprofits - More social good organizations can partner with recycling companies to promote environmental responsibility and use recycling to fund their philanthropy projects.
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