Innovations for marathoners reach new levels
Implications - Running is quickly becoming a preferred physical activity for many consumers who find themselves under time constraints or who desire time to “think” as they work out. Further, with increasing interest in fitness and more charitable causes involving running or walking marathons, the average consumer is spending more time hitting the pavement than ever before. To meet the needs of the new-age marathoner, sports and tech companies are creating innovative running products, from hi-tech running shoes to special phone apps for avid joggers.
Trend Themes
1. Innovative Running Products - Sports and tech companies are creating innovative running products to meet the needs of the new-age marathoner.
2. Night-time Running Gear - Companies are creating reflective and luminous night-time running gear to enhance visibility for runners and provide a safer running experience.
3. Social Business - Ethical businesses like Kourage Athletics in Kenya are leading the race to reduce poverty through job creation with fashion-forward design and production-centric quick-dry fabrics.
Industry Implications
1. Sports Apparel - The sports apparel industry can look at developing new running products and tech to improve the safety, performance, and convenience of the modern-day marathoner.
2. Fitness Technology - The fitness technology industry can further develop apps like Rhythm Runner to enhance the running experience and improve overall fitness management.
3. Social Enterprise - Businesses can look into social enterprise models to create positive change in communities and promote sustainable livelihoods while creating functional and stylish products for a global market.
7 Featured, 59 Examples:
894,317 Total Clicks
Date Range:
Dec 10 — Nov 11
Trending:
Warm
Consumer Insight Topics:
