The NOAH Egg Machine Shows the Plight of Chicken in Factory Farms
Michael Hines — May 13, 2011 — Lifestyle
The NOAH Egg Machine was recently unleashed onto the streets of an unnamed English-speaking country (possibly America) in an attempt to show people the living conditions of chickens in factory farms.
The NOAH Egg Machine was filled with chickens who ironically came from a free-range farm. Curious onlookers could see for themselves just how terrible it is to be a chicken whose sole mission is to lay eggs all day. The quarters were cramped, but even they were generous by factory farm standards with only one chicken occupying each section.
The NOAH Egg Machine is easily one of the smartest attacks against the techniques of factory farmers that I have ever seen. NOAH made a public spectacle without making fools of themselves, keeping their message intact and creating an interesting viral video in the process.
The NOAH Egg Machine was filled with chickens who ironically came from a free-range farm. Curious onlookers could see for themselves just how terrible it is to be a chicken whose sole mission is to lay eggs all day. The quarters were cramped, but even they were generous by factory farm standards with only one chicken occupying each section.
The NOAH Egg Machine is easily one of the smartest attacks against the techniques of factory farmers that I have ever seen. NOAH made a public spectacle without making fools of themselves, keeping their message intact and creating an interesting viral video in the process.
Trend Themes
1. Factory Farm Awareness - The NOAH Egg Machine trend brings attention to the need for more ethical farming practices.
2. Animal Welfare Technology - The NOAH Egg Machine trend highlights the potential for technology to improve living conditions for animals in farming.
3. Sustainable Agriculture - The NOAH Egg Machine trend showcases the growing demand for sustainable and humane agricultural practices.
Industry Implications
1. Agriculture - This trend highlights opportunities for the agriculture industry to adopt more sustainable and humane farming practices.
2. Technology - This trend showcases the potential for technology to be used in the pursuit of animal welfare and ethical farming practices.
3. Food Retail - This trend creates an opportunity for the food retail industry to respond to consumer demand for more sustainable and ethical food production methods.
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