Coke's 'Shake Up Christmas' Features Voice of Natasha Bedingfield
Katherinev123 — November 25, 2011 — Special
Coca-Cola is known for its creative holiday campaigns, and this year, it has launched a global campaign called 'Shake Up Christmas,' which is actually a holiday tune sung by international pop star Natasha Bedingfield.
The global campaign includes two television spots, similar in nature to Coca-Cola's previous holiday campaigns, which center on holiday storytelling and feature Santa Claus drinking Coke and bringing people together. Each spot features the 'Shake Up Christmas' anthem, and according to Popsop, the drink brand had Bedingfield record the song in six languages to emphasize the globality of the campaign.
Going hand in hand with the TV ads is a digital campaign comprising an app that lets users create personalized holiday greetings as well as a game on Coca-Cola's Facebook fan page.
Watch the first TV spot featuring Natasha Bedingfield singing Coke's 'Shake Up Christmas' tune here.
The global campaign includes two television spots, similar in nature to Coca-Cola's previous holiday campaigns, which center on holiday storytelling and feature Santa Claus drinking Coke and bringing people together. Each spot features the 'Shake Up Christmas' anthem, and according to Popsop, the drink brand had Bedingfield record the song in six languages to emphasize the globality of the campaign.
Going hand in hand with the TV ads is a digital campaign comprising an app that lets users create personalized holiday greetings as well as a game on Coca-Cola's Facebook fan page.
Watch the first TV spot featuring Natasha Bedingfield singing Coke's 'Shake Up Christmas' tune here.
Trend Themes
1. Global Holiday Campaigns - Disruptive innovation opportunity: Develop a global campaign that incorporates catchy holiday anthems to engage a wide audience and create brand awareness.
2. Personalized Holiday Greetings - Disruptive innovation opportunity: Create an app or platform that allows users to easily generate personalized holiday greetings, increasing customer engagement and brand loyalty.
3. Digital Campaign Integration - Disruptive innovation opportunity: Integrate different digital platforms, such as social media games and interactive apps, to complement and enhance traditional advertising campaigns.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Develop unique and engaging marketing campaigns that incorporate music and entertainment to promote beverage brands and increase customer interest.
2. Music Industry - Disruptive innovation opportunity: Collaborate with brands to create custom songs and anthems that align with their marketing campaigns, leveraging the power of music to enhance brand messaging and reach a wider audience.
3. Digital Advertising Industry - Disruptive innovation opportunity: Develop innovative digital advertising strategies that seamlessly integrate with traditional campaigns, leveraging interactive platforms to increase brand engagement and customer interaction.
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