Pepsi 'Sound Off' & Pulse Sites Help to Promote 'The X Factor'
Katherinev123 — October 20, 2011 — Lifestyle
References: pepsisoundoff & technewsdaily
Lately, it seems as if Pepsi and Coke have been battling head to head when it comes to social media. The Pepsi Sound Off and Pulse sites are two new social networking sites recently launched by Pepsi to help promote the British talent show 'The X Factor,' which just debuted in the United States and features Simon Cowell and Paula Abdul.
The Pepsi Sound Off site is a place where fans can comment, share posts and earn rewards, says TechNewsDaily. Here, users can also participate in social games: fans earn what is described as "bottle caps" and receive status titles such as "rookie" or "ambassador" as they increase their participation. In contrast, the other site, Pepsi Pulse, functions more like Twitter -- it comprises a stream of viewer comments, along with tweets and Facebook posts.
The Pepsi Sound Off site is a place where fans can comment, share posts and earn rewards, says TechNewsDaily. Here, users can also participate in social games: fans earn what is described as "bottle caps" and receive status titles such as "rookie" or "ambassador" as they increase their participation. In contrast, the other site, Pepsi Pulse, functions more like Twitter -- it comprises a stream of viewer comments, along with tweets and Facebook posts.
Trend Themes
1. Social Networking for TV Shows - Opportunity for creating dedicated social networking platforms for TV shows to engage fans and promote interaction.
2. Gamified Social Media - Opportunity to incorporate gamification elements into social networking platforms to encourage user engagement and loyalty.
3. Real-time Audience Feedback - Opportunity to leverage social media platforms to capture and showcase real-time feedback from viewers for TV shows and events.
Industry Implications
1. Entertainment - Disruptive innovation opportunities in creating dedicated social networking platforms for TV shows, incorporating gamification, and capturing real-time audience feedback.
2. Beverage - Opportunity for beverage brands to collaborate with TV shows and leverage social networking platforms to promote their products and engage with fans.
3. Advertising - Disruptive innovation opportunities in developing targeted advertising campaigns on dedicated social networking platforms for TV shows and leveraging real-time audience feedback.
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