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Diluted Style

Designer diffusion lines cater to more practical fashionistas

Implications - During the credit crunch, designer diffusion lines were all about offering cost-conscious consumers with budget versions of designer collections. However, despite an increasing number of consumers loosening their purse strings, there are even more designer diffusion lines today than ever before. One reason may be the diluted designs—unlike their high-fashion designer counterparts, which are typically heavily embellished and extremely eccentric, cheap-chic fashion provides style that is more wearable and practical for the day to day.
Trend Themes
1. Designer Diffusion Lines - The trend of having designer diffusion lines cater to more budget-conscious consumers has surged in the fashion industry, offering consumers fashionable yet practical style options.
2. Affordable Luxury - In the fashion industry, offering affordable luxury options for customers creates a growing market for designers, allowing them to reel in a wider following while still maintaining their brand aesthetic.
3. Collaborations - Designer collaborations with fast fashion brands create buzz in the fashion industry, bringing high-end fashion to the masses, and providing affordable style options for consumers.
Industry Implications
1. Fashion Retail - Fashion retail businesses can benefit from offering designer diffusion lines and affordable luxury collections, as this creates a growing market for flexible, yet fashionable options for customers.
2. Marketing and Advertising - Marketing and advertising professionals can benefit from creating buzz with designer collaborations and highlighting affordable luxury products to attract a wider audience of consumers to their brands.
3. Ecommerce - Ecommerce businesses can benefit from offering designer diffusion lines and affordable luxury collections, as this creates a growing market for budget-conscious consumers who seek fashionable yet accessible style options online.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
1,788,286 Total Clicks
Date Range:
Aug 11 — Nov 11
Trending:
Hot

Featured Examples

Diffusion Designer Footwear
Diffusion Designer Footwear
The B by Brian Atwood Line Doesn't Sacrifice Luxury for Affordability
Yet another designer is joining the diffusion line bandwagon: the B by Brian Atwood collection is just as luxurious-looking as its more expensive counterpart without the wallet-cringing prices. Filled… MORE
Rocker-Chic Collaboration Projects
Rocker-Chic Collaboration Projects
The Versace for H & M Campaign is Fierce
I love that H&M is continuing to collaborate with the biggest designers in the world, and the Versace for H&M campaign is exciting enough to make one's heart skip a beat. The Versace for H&M campaign… MORE
California Cool Collections
California Cool Collections
The Thakoon Addition Spring 2012 Presentation is Affordable and Chic
When a designer releases a diffusion line, it usually takes the backseat to his or her main, high-end line, but that is not the case with the Thakoon Addition Spring 2012 collection. Thakoon Panichgul's… MORE
Sweet Striped Ensembles
Sweet Striped Ensembles
Earn Your Stripes with the 10 Crosby Derek Lam Spring 2012 Collection
Bright colors are back in a big way, as demonstrated by the 10 Crosby Derek Lam Spring 2012 collection. Spring collections are always dominated by bright colors and prints, but Derek Lam's diffusion line… MORE
Zigzag Designer Diffusions
Zigzag Designer Diffusions
The Full Missoni for Target Line is Finally Revealed
Fashionistas who have been waiting anxiously all summer, you can finally sigh in relief -- the pieces comprising the full Missoni for Target collection have been released. The luxury Italian designer… MORE
Head-Thrashing Swimsuit Shoots
Head-Thrashing Swimsuit Shoots
The H by Halston Athletics 2011 Campaign is Seductive and Sporty
Sporty, seductive and stylish are three words that come to mind when one sets sight on the 'H by Halston' Athletics 2011 Campaign. This extremely eye-catching athletic apparel campaign is created to target… MORE

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