Pepsi's New Vending Machines Encourage Sharing
Michael Hines — May 1, 2011 — Business
Pepsi is attempting to make buying a soda more social with its new social vending machines. The Pepsi social vending machines are designed to let you share a drink with a friend or with a complete stranger through the magic of technology.
The Pepsi social vending machines will give you the option to gift a soda to a friend. You can attach a text or video message along with your gift, which will then be delivered via a code that can be redeemed at other social vending machines. The new vending machines also lets you perform "random acts of refreshment," defined as buying an extra soda so that the next person who uses the machine won't have to pay. Celebrate good times.
The Pepsi social vending machines will give you the option to gift a soda to a friend. You can attach a text or video message along with your gift, which will then be delivered via a code that can be redeemed at other social vending machines. The new vending machines also lets you perform "random acts of refreshment," defined as buying an extra soda so that the next person who uses the machine won't have to pay. Celebrate good times.
Trend Themes
1. Social Vending Machines - Introducing a new way for people to connect and share drinks through technology.
2. Gifting Vending Machines - Revolutionizing the vending machine industry by introducing a new gifting feature to boost sales.
3. Random Acts of Kindness - Encouraging customers to engage in random acts of kindness by allowing them to purchase an extra drink for others to enjoy.
Industry Implications
1. Beverage Industry - Pepsi's social vending machines will disrupt the beverage industry by creating a new social aspect to buying a drink.
2. Vending Machine Industry - Social vending machines will introduce a new vending machine experience that will set a new standard for the industry.
3. Marketing Industry - The ability to gift a drink with a customized message presents many opportunities for marketing campaigns to connect with customers.
3.4
Score
Popularity
Activity
Freshness
