Brands use social media and gaming to lure customers
Implications - Social media is becoming ever more imperative in branding and marketing, but sometimes social media itself just isn’t enough. To capture younger audiences, brands are using social media games to promote their wares. Through these games, brands can effectively engage their customers, encourage them to share the game with friends and also secure return visits to their Facebook page or application.
Trend Themes
1. Gamification - Brands are creating games to engage and promote their products on social media and using AR technologies to turn their products into games.
2. Augmented Reality - Brands are using AR technologies to create interactive games and experiences, such as Cadbury's Quaksmack and Mercedes-Benz's Escape the Map challenge.
3. Personalized Marketing - Brands are creating games and experiences that incorporate personal information, such as Facebook pictures and preferences, to increase engagement and provide a unique experience.
Industry Implications
1. Fast Food Restaurants - Fast food restaurants like McDonald's and Domino's are using gamification and personalized marketing to promote their new menu items and engage their customers in a fun and interactive way.
2. Automotive - Automotive brands like Toyota and Mercedes-Benz are using gamification and AR technologies to promote their new vehicles and engage younger audiences through interactive experiences.
3. Cosmetics - Cosmetic brands like MAC are using gamification to promote new makeup collections and engage their younger audience through interactive social media experiences.
8 Featured, 70 Examples:
1,226,296 Total Clicks
Date Range:
Apr 11 — Nov 11
Trending:
Average
Consumer Insight Topics:
