Wilderness-inspired fashion and photography appeal to laid-back attitudes
Implications - Fashion is taking it to the great outdoors, with more camp- and wilderness-inspired themes and styles taking the spotlight. While cityscapes, hotel room backdrops and green screens have been the norm for fashion photography, this rugged direction promotes a more relaxed calm, with its naturalistic elements and laid-back attire. The fashion consumer is encouraged to unwind and eschew the strict and structured aesthetic that has prevailed in recent seasons.
Trend Themes
1. Nature-inspired Fashion - Fashion is exploring more camp- and wilderness-inspired looks and styles to promote a more relaxed, natural aesthetic.
2. Eco-conscious Mindset - Green-minded consumers value reconnecting with nature, efficient design, and the reduction of waste — companies can target these values to attract more customers.
3. Imaginative Photography - Artistic photos showcasing nature's landscapes and settings are especially effective at evoking emotions and appealing to viewers' imaginations.
Industry Implications
1. Fashion - Industry professionals can draw inspiration from nature to create more relaxed, naturalistic clothing.
2. Photography - There are many ways to creatively capture the beauty of nature, both in the studio or outside.
3. Tourism - Targeting the eco-conscious traveler can lead to sustainable and unique travel opportunities in the wilderness.
7 Featured, 58 Examples:
3,148,185 Total Clicks
Date Range:
May 11 — Nov 11
Trending:
Hot
Consumer Insight Topics:
