Vitaminwater Company Activate Releases a Cyclable Vending Machine
Jared Lindzon — August 12, 2011 — Autos
References: creativity-online & springwise
Staying fit has never been so rewarding with the release of a new vending machine by Vitaminwater company Activate. The new machine, which can be found at a Los Angeles shopping center called The Grove, dispenses free water in exchange for 30 seconds of pedaling on an attached bike.
Not only is Activate giving out free bottles of its unique twist and release Vitaminwater, but the company has also agreed to donate the retail value of all drinks dispensed to Nourish America to support nutrition for pregnant women.
The pedal powered vending machine is an exceptional promotional tool not only because it draws attention to the brand while benefiting a good cause, but it also rewards a healthy lifestyle, a major part of the Activate brand’s overall message.
Not only is Activate giving out free bottles of its unique twist and release Vitaminwater, but the company has also agreed to donate the retail value of all drinks dispensed to Nourish America to support nutrition for pregnant women.
The pedal powered vending machine is an exceptional promotional tool not only because it draws attention to the brand while benefiting a good cause, but it also rewards a healthy lifestyle, a major part of the Activate brand’s overall message.
Trend Themes
1. Pedal-powered Vending Machines - Disruptive innovation opportunity: Transform traditional vending machines into interactive experiences that promote physical activity and reward healthy behaviors.
2. Promotional Vending Machines - Disruptive innovation opportunity: Develop vending machines that serve as promotional tools by aligning with charitable causes and donating proceeds to support social or environmental initiatives.
3. Brand-integrated Vending Machines - Disruptive innovation opportunity: Create vending machines that not only dispense products but also reinforce brand messages and values by offering unique experiences or incentives.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Incorporate interactive and experiential elements into beverage vending machines to engage customers and strengthen brand loyalty.
2. Fitness Industry - Disruptive innovation opportunity: Integrate fitness equipment into vending machines to create exercise and hydration stations that promote healthy lifestyles and encourage physical activity.
3. Sustainable Initiatives - Disruptive innovation opportunity: Develop vending machines that support sustainable practices by using renewable energy sources or biodegradable materials, aligning with consumer demands for eco-friendly solutions.
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