Special tools help consumers & brands coordinate social networking
Implications - Balancing interaction, feeds and updates on different social media can be difficult for busy consumers and brands that want to maximize their interactions. Thus, there has been a rise in social media organizational tools, which ensure that consumers always have the most relevant updates at their fingertips and brands can create timely replies to customers and more accurately monitor their online presences.
Trend Themes
1. Social Media Organizational Tools - As consumers and businesses alike take to social media to promote their brand, users are seeking tools to help manage the deluge of information, creating opportunities for new innovative products such as sub-categories, aggregated feeds, and focussed engagement apps.
2. Social Media Monitoring Tools - Companies are developing tools to provide valuable analytics on user engagement with social media platforms in order to empower businesses to make data-driven decisions about their customers and manage their online presence.
3. Personalized Social Media Experience - Customizable, personalized social media feeds for users are a high growth market, as individuals look to tune out noise and better focus on content that matters to them.
Industry Implications
1. Social Media Management - The rise of social media management companies and tools is a direct result of the expansion of social media users and platforms, but also from the realization that companies need to organize and maintain a successful online presence to stay relevant.
2. Analytics - The development of social media analytics tools has grown exponentially in recent years and will continue to be a vital part of understanding customer engagement and managing a successful online business.
3. Personalized Products - The customized trending tools and products that are available in the market for social media users suggest that personalization is becoming increasingly important in many areas beyond just social media. From fashion to food, many industries are realizing the value of catering to the unique tastes of their customers.
7 Featured, 61 Examples:
460,596 Total Clicks
Date Range:
Feb 11 — Nov 11
Trending:
Mild
Consumer Insight Topics:
