Larger-than-life marketing tactics are impossible to ignore
Implications - These days, the marketing mantra seems to be “go big or go home” as more brands look to colossal structures, ads and stunts to make an impact on consumer preference. These over-sized marketing methods are far from subtle, and perhaps that’s what makes them effective. Such grandiose advertising is not trying to deceive consumers; rather, its blatancy is a refreshing marketing tactic that not only garners attention but also appreciation from consumers.
Trend Themes
1. Oversized Marketing Methods - Implications include a refreshing marketing tactic that not only garners attention but also appreciation from consumers.
2. Mystery Sculpture Stunts - Interactive marketing win, creating huge branding buzz.
3. Monstrous Massive Magazines - Looking to squash financial troubles, massive companies look to new and innovative print materials.
Industry Implications
1. Advertising Agencies - In order to create buzz, these companies are forced to think outside of the box and create new, immersive experiences.
2. Print and Magazine Industry - As more people move towards digital, innovative print materials could be the key to disruptive innovation for traditional publishers.
3. Food and Restaurant Industry - Innovative campaigns, particularly those that focus on breakfast, can create a lasting impact and advertising returns.
8 Featured, 72 Examples:
856,270 Total Clicks
Date Range:
Feb 11 — Dec 11
Trending:
Average
Consumer Insight Topics:
