American Eagle Makes Roblox Debut, Promoting Members Always Capsule
Niko Pajkovic — March 5, 2022 — Marketing
References: ae & retaildive
Clothing retailer American Eagle has announced that it will be making its debut on leading metaverse platform Roblox in an effort to promote its new vintage-inspired 'Members Always' collection.
To make the debut, American Eagle teamed up with Livetopia, an RPG that exists within the Roblox platform. Together the two companies created a virtual 'American Eagle Members Aways' club that users will be able to enter and explore. Moreover, the club will provide users with access to exclusive digital apparel items that are based directly on the new seasonal collection.
In addition, American Eagle has teamed up with Snapchat to round out its digital marketing push, utilizing the platform's augmented reality and Marker Tech features to deliver a custom AE lens that atomically opens an AR-powered tennis match.
Image Credit: American Eagle
To make the debut, American Eagle teamed up with Livetopia, an RPG that exists within the Roblox platform. Together the two companies created a virtual 'American Eagle Members Aways' club that users will be able to enter and explore. Moreover, the club will provide users with access to exclusive digital apparel items that are based directly on the new seasonal collection.
In addition, American Eagle has teamed up with Snapchat to round out its digital marketing push, utilizing the platform's augmented reality and Marker Tech features to deliver a custom AE lens that atomically opens an AR-powered tennis match.
Image Credit: American Eagle
Trend Themes
1. Metaverse Brand Partnerships - Brands can collaborate with metaverse platforms to create virtual spaces that promote their new collections/classifieds/events and provide users with immersive, exclusive experiences.
2. Virtual Apparel Items - Creating virtual apparel items based on new seasonal collections is a potential revenue stream for retailers and an opportunity for users to engage with brands and augment their Roblox experience.
3. Ar-powered Digital Marketing - Using augmented reality and Marker Tech features for custom lenses and games on social media platforms can help brands reach new audiences and engage with their online communities in fun, creative ways.
Industry Implications
1. Retail - Retailers can explore new revenue streams and marketing channels by leveraging immersive metaverse experiences and digital collaborations.
2. Entertainment - Metaverse platform developers can partner with brands and offer unique, interactive experiences to their users, increasing engagement and retention.
3. Marketing - Marketing professionals can leverage immersive technologies and social media platforms to create compelling campaigns that resonate with targeted audiences and increase brand awareness.
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