House of Blueberry Backs Female Design & Aesthetic in the Metaverse
Laura McQuarrie — January 4, 2023 — Fashion
References: fashionunited.uk
House of Blueberry is a digital-first fashion brand and it has sold more than 20 million units of virtual clothing to date. The brand offers digital fashion as a means for self-expression in the metaverse and it has established itself on open-world platforms Roblox and Second Life. Increasingly, Gen Z is building a digital wardrobe alongside a physical one, and each has the potential to inspire the other.
House of Blueberry is securing its place as the leading fashion house in the metaverse with a new seed funding of six million dollars. This financing will help the digital-first fashion brand expand its presence in the metaverse, support female designs and aesthetics in an industry that's largely male-dominated, and help to grow the brand's offering beyond fashion and into accessories, makeup and more.
House of Blueberry is securing its place as the leading fashion house in the metaverse with a new seed funding of six million dollars. This financing will help the digital-first fashion brand expand its presence in the metaverse, support female designs and aesthetics in an industry that's largely male-dominated, and help to grow the brand's offering beyond fashion and into accessories, makeup and more.
Trend Themes
1. Virtual Fashion - Virtual/ digital clothing and accessories as a means of self-expression in the metaverse.
2. Digital Self-expression - Increasingly Gen Z is building a digital wardrobe alongside a physical one.
3. Digital-first Business Models - Digital-first fashion brands can disrupt the traditional fashion industry by leveraging technology to reach a wider audience and create new business models.
Industry Implications
1. Fashion Industry - The fashion industry can explore the potential of digital-first business models to offer virtual clothing and accessories and leverage technology to engage with younger generations.
2. Virtual Worlds Industry - Virtual worlds platforms like Roblox an Second Life can leverage the interest in virtual fashion to offer new opportunities for in-game purchases and collaborations with fashion brands.
3. Beauty Industry - The beauty industry can explore new collaborations with digital-first fashion brands to offer virtual makeup and accessories to engage with younger audiences in the digital world.
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