UNIQLO's Animal Crossing Shop Stocks Real & In-Game Clothing
Laura McQuarrie — May 11, 2021 — Marketing
References: prtimes.jp & designtaxi
UNIQLO's graphic T-shirt brand UT released a collection inspired by animals that champions connections with friends through clothing. The collection includes both real t-shirts and virtual styles for outfitting the in-game avatars within the world of Animal Crossing: New Horizons.
The fun t-shirt collection features characters like Tom Nook, K.K. Slider and Celeste, along with other in-game references like DAL Airlines branding. To introduce the launch of its t-shirt collection, the brand is also opened the door to UNIQLO Island so that people can enjoy time spent connecting with friends, remotely and safely, within the video game world.
From casual wear brands to luxury fashion labels, many are exploring interacting and engaging ways to reach Gen Z audiences through virtual worlds.
The fun t-shirt collection features characters like Tom Nook, K.K. Slider and Celeste, along with other in-game references like DAL Airlines branding. To introduce the launch of its t-shirt collection, the brand is also opened the door to UNIQLO Island so that people can enjoy time spent connecting with friends, remotely and safely, within the video game world.
From casual wear brands to luxury fashion labels, many are exploring interacting and engaging ways to reach Gen Z audiences through virtual worlds.
Trend Themes
1. Virtual Clothing Collections - Opportunity for fashion brands to offer both real and in-game clothing options in virtual worlds.
2. Gaming-inspired Fashion - Growing trend of fashion brands collaborating with video games to create clothing collections inspired by in-game characters and references.
3. Virtual Reality Socialization - Exploring ways to connect with friends through virtual reality and video game worlds as a safe and engaging option for socializing.
Industry Implications
1. Fashion Retail - Fashion retailers can tap into the growing trend of virtual clothing collections for an expanded audience and unique product offerings.
2. Gaming Industry - Opportunity for video game companies to collaborate with fashion brands and expand into in-game fashion options and partnerships.
3. Virtual Reality Technology - Virtual reality technology is continuing to advance, allowing for new opportunities in gaming, socializing, and fashion product offerings.
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