Fashion brands are using bamboo as a sustainable material in their collections
Trend - Bamboo fabric has become a popular material among sustainable fashion brands, with the plant requiring less water, labour, and time to cultivate than other popular plants that are used as fabrics.
Insight - Sustainability is top-of-mind for more consumers as the many consequences of climate change make themselves known. Now, more consumers are seeking out sustainable products and services in order to mitigate their personal impact.
Insight - Sustainability is top-of-mind for more consumers as the many consequences of climate change make themselves known. Now, more consumers are seeking out sustainable products and services in order to mitigate their personal impact.
Workshop Question - How could your brand better prioritize sustainability?
Trend Themes
1. Sustainable Materials - The use of sustainable materials, such as bamboo and hemp, has become increasingly popular within the fashion industry in response to increased consumer demand for eco-friendly products.
2. Ethical Production - Sustainability is not just limited to materials but also includes the production process, as seen with the rise of ethical production and fair trade practices within the fashion industry.
3. Maternity Fashion - There is a growing trend in the fashion industry for modern and stylish maternity wear that can be worn before, during, and after pregnancy.
Industry Implications
1. Fashion Industry - The fashion industry is incorporating sustainable materials and ethical production to meet the demands of eco-conscious consumers.
2. Maternity Retail - Maternity wear companies are focusing on designing modern and stylish clothing that can be used throughout pregnancy and beyond.
3. Loungewear Industry - Loungewear brands are incorporating sustainable materials and ethical production to meet the demands of environmentally conscious shoppers.
