Eyekandy's MetaStores Serve Brands and Retailers
Laura McQuarrie — January 21, 2022 — Business
References: businesswire
Eyekandy, a provider of augmented reality services for the commerce sector, is now introducing a MetaStore service for brands and retailers. This new solution gives retailers and brands the ability to easily create storefronts and sales campaigns in the metaverse, as well as promote and sell digital goods, including NFTs. As Eyekandy says, this is a "one-stop shop for retailers and brands who want to experiment with the metaverse, but don’t want to spend a lot of budget or effort.”
Some of the largest brands in the world have launched metaverse projects, platforms and digital goods, and MetaStore helps to remove the barrier to entry for brands and retailers that need support, especially when it comes to offering a mix of digital and physical goods.
Some of the largest brands in the world have launched metaverse projects, platforms and digital goods, and MetaStore helps to remove the barrier to entry for brands and retailers that need support, especially when it comes to offering a mix of digital and physical goods.
Trend Themes
1. Metastore Services - Eyekandy's MetaStore service helps retailers and brands create storefronts and sales campaigns in the metaverse, as well as promote and sell digital goods, including NFTs.
2. Augmented Reality Commerce - Eyekandy's augmented reality services for the commerce sector serve as a disruptive innovation opportunity for businesses looking to enhance their customer experience.
3. Metaverse Marketing - The growing presence of metaverse projects and platforms creates a disruptive innovation opportunity in marketing for brands and retailers looking to engage with consumers in new and innovative ways.
Industry Implications
1. Retail - The MetaStore service and augmented reality technology present disruptive innovation opportunities for retailers seeking to enhance their online and offline shopping experiences.
2. Marketing - The rise of metaverse projects and digital goods opens up innovative marketing opportunities for businesses looking to engage with consumers in new and creative ways.
3. Art and Collectibles - The promotion and sale of NFTs through MetaStore services represents a disruptive innovation opportunity for the art and collectibles industry to reach a wider audience and capitalize on the growing interest in digital assets.
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