KFC Island on Animal Crossing Recreates the Fried Chicken Chain
Laura McQuarrie — June 19, 2020 — Tech
References: twitter & brandeating
Within the world of Animal Crossing: New Horizons, KFC Philippines created KFC Island as a virtual recreation of its restaurant. When visiting the island, players will see a character that reminds them of Colonel Sanders, as well as branded signage. The island will only remain open for a few more days and spots are coveted, as KFC Philippines is only permitting visits to a certain number of players during select hours.
Animal Crossing: New Horizons, which launched during a global pandemic, has become a way for brands to virtually engage the brand's Millennial and Gen Z players. Since the game's launch, brands have set up everything from their own shops to galleries and fashion collections within the new Animal Crossing game.
Image Credit: KFC Philippines
Animal Crossing: New Horizons, which launched during a global pandemic, has become a way for brands to virtually engage the brand's Millennial and Gen Z players. Since the game's launch, brands have set up everything from their own shops to galleries and fashion collections within the new Animal Crossing game.
Image Credit: KFC Philippines
Trend Themes
1. Branded Virtual Experiences - Creating virtual experiences within popular video games allows brands to engage with Millennial and Gen Z players in a unique and immersive way.
2. Limited-time Virtual Events - Restricting access and hosting limited-time virtual events in video games creates a sense of exclusivity and can generate buzz and demand.
3. Virtual Advertising and Sponsorships - Brands can explore opportunities for virtual advertising and sponsorships within video games as a way to reach a highly engaged audience.
Industry Implications
1. Food and Beverage - Restaurants and food brands can leverage virtual experiences in video games to enhance brand awareness and engage with younger demographics.
2. Gaming and Entertainment - The gaming industry can capitalize on the demand for virtual branded experiences by collaborating with brands and creating immersive in-game partnerships.
3. Advertising and Marketing - Advertising and marketing agencies can explore new avenues for virtual advertising and sponsorships within popular video games to reach a highly receptive audience.
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