The Getty Museum's Tool Lets Players Import Art in Animal Crossing
Laura McQuarrie — April 17, 2020 — Tech
References: experiments.getty.edu & engadget
Within Animal Crossing: New Horizons, players can now display authentic, world-class art thanks to The Getty Museum's Animal Crossing Art Generator. With this tool, users are able to search for a specific art piece or choose from Getty's curated favorites, and download the in-game pieces with a NookPhone. As well as being able to display famous works of art like Gogh’s Irises and Édouard Manet’s Jeanne (Spring) on in-game canvases, Animal Crossing players can also use the pieces to decorate shirts, walls and floors.
With this tool, The Getty Museum is offering a unique way to engage Animal Crossing: New Horizons' largely Millennial audience that is looking for whimsy and a sense of escape.
With this tool, The Getty Museum is offering a unique way to engage Animal Crossing: New Horizons' largely Millennial audience that is looking for whimsy and a sense of escape.
Trend Themes
1. In-game Art Integration - The Getty Museum's Animal Crossing Art Generator showcases the trend of integrating real-world art into video games, creating new opportunities for collaboration between museums and game developers.
2. Virtual Cultural Experiences - The ability to import famous artworks in Animal Crossing: New Horizons highlights the trend of providing virtual cultural experiences, allowing players to engage with art in a new and immersive way.
3. Artistic Self-expression in Gaming - Using art pieces to decorate shirts, walls, and floors in Animal Crossing: New Horizons illustrates the trend of artistic self-expression in gaming, opening up avenues for personalization and creativity within the gaming community.
Industry Implications
1. Museums - Museums can embrace the trend of in-game art integration to enhance their reach and engage with younger, digitally-savvy audiences, offering virtual galleries and unique interactive experiences.
2. Video Game Development - The collaboration between The Getty Museum and Animal Crossing demonstrates a disruptive opportunity for game developers to incorporate authentic art into their games, creating more immersive and educational gaming experiences.
3. Virtual Reality - The trend of virtual cultural experiences presents an opportunity for the virtual reality industry to create even more immersive and lifelike art experiences within gaming and other VR platforms.
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