Animal Crossing & Omnipod Teamed Up for Diabetes Awareness
Laura McQuarrie — February 18, 2022 — Marketing
References: businesswire
Animal Crossing and Omnipod, the creator of tubeless insulin delivery devices, teamed up to create a virtual island devoted to inclusion and awareness for the diabetes community. Omnipod Bay welcomes gamers with a range of activities, including swimming and mazes, as well as advocacy booths and concerts.
The Omnipod Bay island on Animal Crossing: New Horizons supports inclusion, connectivity and education in a fun and empowering way, plus users can show off their pumps with new outfits and accessory bags for toting diabetes supplies.
Findings from the firm show that 94% of people with type one diabetes said it was important for the illness to be accurately represented in culture yet just 51% reported rarely or never seeing diabetes represented in the last year.
The Omnipod Bay island on Animal Crossing: New Horizons supports inclusion, connectivity and education in a fun and empowering way, plus users can show off their pumps with new outfits and accessory bags for toting diabetes supplies.
Findings from the firm show that 94% of people with type one diabetes said it was important for the illness to be accurately represented in culture yet just 51% reported rarely or never seeing diabetes represented in the last year.
Trend Themes
1. Virtual Awareness Platforms - Creating virtual awareness platforms can offer an engaging way to educate people on important health topics and foster community building.
2. Gamified Health Education - Gamifying health education has the potential to increase engagement and improve health outcomes, potentially disrupting traditional health education methods.
3. Virtual Merchandising - Virtual merchandising can create new revenue streams for industries by offering users a way to purchase virtual accessories for their avatars, which can create an added level of self-expression and customization.
Industry Implications
1. Healthcare - The healthcare industry can benefit from incorporating virtual awareness platforms and gamified health education into their outreach and patient education programs.
2. Gaming - Gaming companies can partner with health organizations to create virtual awareness platforms and provide gamified health education, opening new revenue streams and expanding their audience.
3. Retail - Retail companies can explore virtual merchandising opportunities by offering users virtual accessory bags for their avatars, potentially disrupting traditional e-commerce methods.
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