Singapore Skincare Brand Klarity Provides Certified Cruelty-Free Products
Alyson Wyers — July 22, 2016 — Fashion
References: sephora.sg & refinery29
As many cosmetic ranges focus on natural, organic and vegan ingredients, this halal skincare brand proves consumers are more discerning than ever when it comes to what goes into their beauty products. The first of its kind in Singapore, Klarity is a halal-certified company that is manufactured in Korea and uses technology from Switzerland and France. This multicultural approach to skin takes not just religion, but the Islamic lifestyle into account.
The halal skincare includes a variety of products, including a CC cream, several mask treatments and an eye cream. Three of them are halal-certified, which requires a gruelling certification process. For those who are not of the Islamic faith, the products provide a cruelty-free alternative that are considered "less harmful."
The halal skincare includes a variety of products, including a CC cream, several mask treatments and an eye cream. Three of them are halal-certified, which requires a gruelling certification process. For those who are not of the Islamic faith, the products provide a cruelty-free alternative that are considered "less harmful."
Trend Themes
1. Halal Beauty Products - Halal cosmetics is a growing trend, and brands can take advantage by creating more halal-certified products.
2. Multicultural Skincare - With more diversity in the beauty industry, skincare brands can cater to different cultures simultaneously, using unique cultural approaches to skincare.
3. Cruelty-free Skincare - Consumers are becoming more concerned about animal cruelty within the beauty industry, making cruelty-free skincare a trend that is here to stay.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care businesses can create more halal-certified products, expanding into new markets with a growing demand for halal options.
2. Cosmetics - Cosmetic companies can expand their product offering to include more multicultural skincare, catering to different cultural preferences and needs.
3. Animal Welfare - The trend towards cruelty-free skincare presents a business opportunity for animal welfare-focused organizations to partner with beauty brands to promote ethical and humane practices and products.
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