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Celebrity-Created Meal Kits

Clean the Sky - Positive Eco Trends & Breakthroughs

Lance Bass is Launching Southern Meal Kits with Chef'd

— May 26, 2017 — Lifestyle
In collaboration with online meal kit service Chef'd, Lance Bass is offering Southern meal kits inspired by his Mississippi roots and the recipes he learned to make from his mother and grandmother.

Some of the recipes that Bass created for Chef'd include Orange Cranberry Chicken, Mama's Coconut Cake and Ranch Pork Chops, which can be ordered as part of a subscription or as à la carte options. The kits can also be ordered with ingredients in different quantities, providing enough of a main course or meal for just two, or up to as many as eight people.

As Chef'd provides ingredients that are ready-to-cook, the healthy, Southern-inspired meal kits curated by Bass target those who appreciate convenience and want to level up their skills in the kitchen.
Trend Themes
1. Celebrity Meal Kits - As more celebrities partner with meal kit delivery services to offer unique and personalized meal options, there is an opportunity for disruptive innovation in the meal kit industry through the creation of niche markets centered around celebrity culture.
2. Regional Meal Kits - As meal kit delivery services continue to expand and offer more regional and cultural meal options, there is an opportunity for disruptive innovation in the meal kit industry through the exploration and promotion of diverse and unique cuisines.
3. Customized Meal Kits - As meal kit delivery services provide more flexible options for the quantity and frequency of deliveries and the ability to customize meals, there is an opportunity for disruptive innovation in the meal kit industry through the creation of more personalized and convenient services.
Industry Implications
1. Food Delivery Services - As the demand for meal kit delivery services continues to grow, there is an opportunity for disruptive innovation in the food delivery industry through the creation of more diverse and personalized meal options.
2. Celebrity Partnerships - As more celebrities partner with meal kit delivery services to offer customized meal options, there is an opportunity for disruptive innovation in the entertainment industry through the creation of unique marketing campaigns and collaborations.
3. Home Cooking Products - As more people turn to meal kit delivery services to improve their cooking skills, there is an opportunity for disruptive innovation in the home cooking industry through the development of new and innovative cooking products and accessories.
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