Orly Will Be Launching a Collection of Porous Nail Polishes in August
Alyson Wyers — July 29, 2016 — Fashion
References: orlybeauty & refinery29
Consumers are becoming increasingly concerned with the ingredients in their cosmetic products, which is evidenced by this Halal nail polish. Beauty brand Orly will be launching a line of breathable nail varnishes in August that are designed with practicing Muslims in mind.
With standard formulations, Muslims cannot wear nail polish because it inhibits 'wudu.' ISWA Halal Certification Department Director Habib Ghanim explains having something blocking your nails is unacceptable because "When wudu is performed, water has to touch every part of your body. If you have nail polish on that is non-porous, that is not considered halal."
Orly's halal nail polish range will be porous, allowing oxygen and hydration to pass through, similar to contact lenses. Currently seeking halal certification, the brand will be able to reach a previously unreachable segment of the population.
With standard formulations, Muslims cannot wear nail polish because it inhibits 'wudu.' ISWA Halal Certification Department Director Habib Ghanim explains having something blocking your nails is unacceptable because "When wudu is performed, water has to touch every part of your body. If you have nail polish on that is non-porous, that is not considered halal."
Orly's halal nail polish range will be porous, allowing oxygen and hydration to pass through, similar to contact lenses. Currently seeking halal certification, the brand will be able to reach a previously unreachable segment of the population.
Trend Themes
1. Halal Nail Polishes - Opportunity for cosmetic brands to create breathable nail polishes that are halal-certified and cater to Muslim consumers.
2. Ingredients Transparency - Demand for cosmetic products with clear ingredient lists is rising, presenting an opportunity for brands to provide transparency and gain consumer trust.
3. Inclusive Beauty - The launch of halal nail polish highlights the need for more inclusive beauty products that cater to diverse religious and cultural needs, paving the way for greater inclusivity in the industry.
Industry Implications
1. Cosmetics - The cosmetics industry can tap into the growing demand for halal-certified products and develop breathable nail polish ranges to cater to Muslim consumers.
2. Halal Certification - Opportunity for halal certification organizations to expand their services and certify innovative beauty products that meet religious requirements.
3. Ethical Beauty - The rise of halal nail polish highlights the need for the beauty industry to prioritize ethical practices, ingredient transparency, and inclusivity to meet the evolving consumer demands.
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